I want to celebrate this huge milestone with you, so I have a very special giveaway planned!

It’s been a dream of mine for a while now, to not only have a welcoming space for all my meetings, but to also have a natural light filled studio where I can welcome expecting and new parents for maternity and newborn shoots. 

When I found this space, I couldn’t turn it down, so the transformation began last week with electrical and painting taking place, and furniture deliveries on Monday (and lots of cleaning and sorting since!). 

While it’ll be a bit of a work in progress in the coming weeks, it’s now ready to welcome you for a meeting or photo shoot experience!

This huge wall behind the sofa is currently empty, but it will be filled with a range of portraits soon enough, just like this digital mock up I created. 

Perhaps you might end up featuring on it! 



* A phone consultation to discuss ideas and plan your shoot

* Pre-shoot advice to help you make the most of your experience

* A one hour experience shoot with your favourite people at a location of your choice – valued at $250

* My brand new studio will also be available exclusively for maternity and newborn clients!

* A cinematic design consultation appointment to view your photos, choose your winning piece, and place an order for any additional products

* A finished 20×30 inch wall art framed canvas with your choice of photo – valued at $1200

* In studio maternity and newborn entrants will receive a bonus 8×10 inch fine art matted print of their choice 

(because lets face it, I’m excited to start shooting in there!) – valued at $120 







"To our beautiful Erica.
From the bottom of our hearts for A) doing our maternity shoot with us B) being a part of this family milestone and for C) just being a wonderful friend and support! They say friends are the family we choose for ourselves, so I am very blessed to have you as a part of our lives! With love always,"
Krizia & Ilija
"I highly recommend Erica, her work speaks for itself, timeless, elegant and capturing the moment perfectly. Erica got my very shy daughter to run, smile and relax in our family photos and captured exactly what we were looking for! We cannot wait to have Erica capture our wedding day! Erica is very professional, friendly and approachable, which made us all comfortable during our family and engagement photo shoot."
Gange Family
"Erica did our wedding album for us over a decade ago and she did such a beautiful job, we decided we wanted her to do our family photos too. After the family shoot, we were fairly concerned that she may not have had many opportunities to capture 'happy' moments as unfortunately our kids were having a REALLY off day. When we went to the photo review session the next day however, we were blown away. She had captured so many beautiful images of the tiny, happy moments that had happened in between the sulking and the angst. Throughout the whole shoot she was so bubbly and managed our disorderly children so well. Thank you Erica, you are a very talented Saint/miracle worker! We are so looking forward to picking up our photos!"
Miller Family


Hi, I’m Erica!


I’ve been a professional photographer for over 20 years, covering many genres from couples to maternity, lifestyle newborn, families of all ages and extended multi-generations families. Oh, and pets are always welcome to join in the fun!


Whether you’re expecting your first child, or your family is already complete and you’re desperately wanting to update your family portraits, I would be thrilled to help you document this unique life chapter for your family!


I’d love for you to enter my giveaway so we can chat about how I can help you turn your house into a home with personalised artwork of those you love the most.


Together, we can create timeless memories to celebrate your family’s love, and create custom products and artwork which will be enjoyed well into the future.


Good luck with your entry! I’m excited to read your response! xx




Thanks for entering and good luck!!! make sure you share this competition with FAMILY AND FRIENDS for their chance to win!

Family portrait photography experience Giveaway Terms and Conditions


1. The Promoter is Erica Serena Photographer (ABN 38561445982). Telephone Number 0419915651

2. Information on how to enter and prizes form part of the terms of entry. Entry into the competition is deemed acceptance of these terms and conditions.

Who can enter 

3. Entry is valid to new enquiries only. 

4. Entrants must be over the age of 24 years at the date of entry in order to be eligible to enter the competition.

When to Enter

5. Competition commences on Wednesday 8th September 2021 8:00pm AWST and will run through until Sunday 12th September 2021 6:00pm AWST. Entries must be received by the Promoter prior to the individual competition close date and time. Any entries after the closing date will not be accepted.

6. The time of entry will in each case be the time the online entry is received by the Promoter’s database, not at the time of transmission by the entrant.

7. The Promoter accepts no responsibility for any late, lost or misdirected entries due to technical disruptions, network congestion or for any other reason.

How to enter

8. Entrants may enter the competition by completing the competition entry form on the promotional website 

9. Entrants must like/follow Erica Serena Photographer on Facebook and/or Instagram in order to be in the running to win the giveaway.

10. You must tell me “Why you’d like to win this amazing experience.” 

11. The winner will be chosen based on the answers you give on the entry form, as judged by Erica Serena Photographer.

12. Winner will be announced on Erica Serena Photographer’s Instagram and Facebook pages on Monday 13th September 2021 at 8:00pm AWST.

13. The winner will be notified by phone and email on Wednesday 15th September 2021. If the winner cannot be contacted or does not claim the prize within 14 days of notification, Erica Serena reserves the right to withdraw the prize from the winner and pick a replacement.

14. The winner’s “Why you’d like to win” words may be displayed on the promoter’s Facebook, Instagram and/or website after the giveaway has finished.

15. Any entry that is made on behalf of an entrant by a third party will be invalid, unless the entrant requires the assistance of a third party to enter due to a disability.

16. The Promoter reserves the right to disqualify any entrant who tampers with the entry process, who submits an entry that is not in accordance with these Terms & Conditions of Entry or who has, in the opinion of The Promoter, engaged in conduct in entering the Promotion which is fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Promotion and/or Promoter. This includes, but not limited, to entrants and households using multiple email addresses.

Number of entries permitted.

17. One entry per family is permitted.

Draw and Notifications of Winner

18. The Promoter’s decision is final, and the Promoter will not enter into correspondence regarding the competition result or any other decisions the Promoter makes in connection with the Promotion.

19. Should an entrant’s contact details change during the promotional period, it is the entrant’s responsibility to notify the Promoter. A request to access or modify any information provided in an entry should be directed to the Promoter.

Prize Details

20. The prize is as follows:

A phone consultation to plan your shoot

* Pre-shoot advice 

* One hour portrait photo shoot on location

* A design consultation appointment to choose your favourite photo for your prize with the opportunity to order additional products

* A 20×30 inch framed canvas of your choice

* In studio maternity and newborn entrants will receive a bonus 8×10 inch fine art matted print

21. The value of the prize is a minimum of $1450.00 AUD

22. The prize can’t be transferred, exchanged or redeemed for cash.

23. It is a condition of accepting the prize that the winner must comply with all the conditions of use of the prize and the prize supplier’s requirements. It is the responsibility of the winner to confirm such conditions with the prize supplier.

Further Terms and Conditions

24. Subject to complying with all relevant State and Territory legislation, the Promoter reserves the right to amend, cancel or suspend this competition if an event beyond the control of the Promoter corrupts or affect the administration security, fairness, integrity or proper conduct of the competition.

25. If an entrant uses any form of software or third-party application to enter multiple times (including scripting software), organises for a third party to enter on their behalf in breach of these terms and conditions or enters using incorrect contact details, his or her entry will be deemed invalid. If such an entrant wins a prize, the entrant must immediately return the prize to the Promoter. The Promoter has sole discretion to determine whether an entrant has breached this clause. The Promoter reserves the right to request whatever documentation it deems necessary to confirm whether an entrant has breached this clause. Entrants must provide whatever documents the Promoter requires upon request.

26. The Promoter reserves the right to redraw the prize if an entrant who claims to be a prize winner is unable to satisfy these terms and conditions.

27. You agree that if you win the giveaway, Erica Serena will be the sole professional photographer during your portrait shoot experience. No phone photography/ videography is permitted during the photo shoot or design consultation appointment. This includes family members

28. The prize is subject to Erica Serena Photographer’s availability and must take place before the 17th December 2021

29. The winner of this giveaway agrees that their photos from the shoot can be used for marketing by Erica Serena Photographer.

30. There is no entry fee to enter this giveaway.

31. The Promoter reserves the right in its sole discretion to disqualify any individual who the Promoter has reason to believe has breached any of these conditions or engaged in any unlawful or other improper misconduct calculated to jeopardise the fair and proper conduct of the promotion. The Promoter’s legal rights to recover damages or other compensation from such an offender are reserved.

32. All entries become the property of The Promoter. All entries will be entered into a database and The Promoter may use the entrant’s names, email address and phone numbers for future promotional, marketing and publicity purposes. By entering this competition, entrants confirm that they allow their details to be used for this purpose. If entrants no longer consent to their details being used for future marketing purposes, the entrant should contact The Promoter on their details set out below. Any request to update, modify or delete the entrant’s details should be directed to The Promoter.

33. The Promoter collects information about you, including for example your name and email address which you provide when entering the competition. The Promoter collects and uses that

information to provide you with goods and services. Your personal information such as your phone number and email address will not be shared or sold to any third party. If you do not provide the requested information on the entry form, The Promoter may not be able to provide you with the goods and services you require. To request access to, or to update, personal information the Promoter holds about you, entrants can contact the office of the Promoter on 0419915651.

34. Per Instagram and Facebook rules, this promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook. By entering, entrants confirm that they are 24+ years of age, release Instagram/Facebook of responsibility, and agree to Instagram’s and Facebook’s terms of use.

Winning Family

35. The location for the shoot needs to be within a 20km radius of Perth.

36. Winning family needs to be photographed on or before the 17th December 2021.

37. The winner will be chosen based on their answers submitted on the entry form.

38. The Promoter may not be available on your chosen date.

39. The winning family must attend their design consultation appointment within 7 days of the photo shoot. 

40. By entering this giveaway, an entrant is indicating his/her agreement to be bound by these terms and conditions.